Beauty Inspired By Nature

Originally
A name

A story of a man and his intuition. Jean-François Lazartigue, a visionary ‘60s hairdresser, is one of the first to recognize the notable virtues of botanical ingredients on hair health and to offer personalized hair care treatments. Today, we still bear his name to continue to embody his passion and his values. His intuition, which became our strength, shapes the success of each of our formulas, and that, since more than forty years. More than a reference, this name is the reflection of our past and future history. We promise you invariable expertise, respect, and naturality.

originally

simply natural

A vision
Simply natural

In 1963, at a time when complex formulations enriched with chemicals active ingredients were on-trend, Jean-François Lazartigue gave the beauty world a new impetus, at the crossroads of scientific expertise and knowledge of nature. Willing to create clean and non-aggressive formulas, he has developed a gentle straightening technique, without lye and enriched with natural butters, before launching a complete range of hair care products in 1976. Keep the essential, remove the unnecessary : this primary choice continues to inspire us every day. All our ranges are formulated with at least 85% of naturally derived ingredients and contain less ingredients than conventional haircare products available on the market.


A know-how
Haircare for all hair types

Since the beginning, Jean-François Lazartigue and his team were dedicated to develop hair care products adapted to each person’s needs and lifestyle. Starting from 1981, several hair consulting examination centres opened, where men and women could receive personalized diagnosis. Today, this acquired hair expertise allows us to offer you rituals adapted to your hair type, environment and personal history. Whether your hair is subject to external aggressions (pollution, sun, coloring, styling…) or internal aggressions (fatigue, stress, tobacco, pregnancy…), our range of hair care follows the seasonality of your needs and your lifestyle.

know how

a lasting beauty

A promise
A lasting beauty

By committing to natural hair beauty over 50 years ago, we laid the foundations for healthier cosmetics, with an effectiveness developed in partnership with nature and not to its detriment. In line with this, all our products are manufactured according to an approach aimed at respecting it : products exclusively made in Europe, removal of unnecessary cases, cardboard printed with vegetable ink, recycled & recyclable cardboard boxes, bottles and jars partly made from recycled material. Our approach is global and that allows us to offer you haircare products fully respectful of nature and you.

Our Manifesto
A CLEAN BEAUTY & GREEN SOLUTION
INSPIRED BY NATURE & VEGAN*

The beauty of the essential

Taking care of your hair is knowing what to use it on or not. For this reason, we have decided to offer you effective hair care products, formulated with ingredients of natural origin. We are therefore committed to ensure that each of our formulas is enriched with at least 89% naturally derived ingredients**. We are constantly seeking to improve it and are working to significantly increase the proportion of these ingredients. As we want to act with total transparency, the exact percentage of naturally derived ingredients is indicated on each product. Along with this natural approach, we also make sure to exclude any ingredient that may present a risk to your health or the environment. We removed controversial ingredients from our formulas to only keep the essential, to provide both effectiveness and pleasure. We only use vegetable oils, our shampoos are sulfate-free, and our haircare are silicone-free ***. In the respect of nature, our formulas are also registered by the British Vegan Society*, an international standard, that guarantees that our formulas do not contain any product or by-product of animal origin, but only vegetal, and do not involve any animal in their development process.

*Registration of our products by the British Vegan Society. Except the following products: VOLUMIZE Volume hairspray and the Colouring Emulsion range.

**Except the range La Couleur Absolue (at least 72% naturally derived ingredients).

***Except VOLUMIZE Volume hairspray.

 

CUSTOMIZED HAIR CARE
To each person, to each hair type

 

We seek to think differently about hair care: we do not change the nature of your hair, we reveal the beauty of its nature. Your hair lives with you and requires, like your skin, adapted care to your lifestyle and environment. We have built our know-how on 40 years of hair protocols which allow us, today, to offer every hair type its customized formula. No matter if it is beauty care, specific haircare or coloring, each of our formulations fits perfectly an identified need. We translate our expertise by providing a hair diagnosis to best meet your expectations.

ECO-FRIENDLY & MADE IN FRANCE*
The respect of our sources

We work in partnership with nature. We develop products that are respectful of the planet and make sure to reduce the impact on the environment:

  • Made in Europe : Our haircare and shampoos are made in France, and our colors are made in Italy to reduce carbon footprint.
  • Our packages are reduced to the minimum. We removed any superfluous packaging.
  • Our packaging is eco-friendly : our bottles, jars and cardboard boxes are recyclable and are partly made from recycled raw materials.
  • Vegetable ink : all inks used in our cases from vegetal origin.